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Camera Focus By Scott Proposki


Foreword By Graham McFarland


Scott Proposki and I are cut from the same cloth. Not only do we share a passion for photography, we also share a little corner of the business: event photography. Currently, my passion has led me to Cherry Hill Programs, which is the world’s largest provider of seasonal photography. If you’ve taken your children to get a photo with Santa Claus or the Easter Bunny anywhere in North America in the past decade or so, you’ve probably seen our work.


I met Scott nearly twenty years ago when he was a customer of my software company, Express Digital. My company developed some of the earliest software for digital cameras, then an emerging technology. Specifically, we created a program that facilitated communication between digital cameras and digital printers. Our software allowed photographers to have a printed photo minutes after it was taken. As Scott would say, it was “photos in a minute.”


Scott was one of our early success stories. Our software was especially valuable for people who were photographing live events, from sporting matches to senior proms. A large part of Scott’s business at the time was just that kind of photography. Not only was he a customer, he quickly became a friend as well. He even went on to mentor several other new clients, showing them how they could also use our software to enhance their businesses.


Growth is a struggle for any entrepreneur, but especially for photographers. Expanding beyond one’s immediate market is a major branding and promotional challenge. At the particular time when Scott and I met, it was even more difficult. Photography as a discipline was undergoing a major shift from film to digital. A lot of people failed to anticipate the speed of that change and found themselves scrambling to keep up. Scott was one of the few who were able to see where photography was headed, and changed his business model accordingly. What he’s done with Photos in a Minute wasn’t really possible in the age of film, and because he recognized that, he was among the few who were actually able to take their businesses from local to the national stage. I’ve been in the photography industry for twenty-five years, and in that time, I can count on one hand the number of people who’ve matched Scott’s success.


The switch to digital was just the first of several seismic technical shifts in professional photography. In the decades since, there have been unprecedented changes, not just in terms of camera work, but also in how businesses are launched and run, and how the consumers themselves engage with photography. When everyone has a digital camera and photo-editing capabilities in their pocket on a smartphone, how does professional photography stay relevant as a business?


Scott has been able to continually reinvent himself and his business, adapting to new realities and staying one step ahead of the crowd. A lot of photographers get lucky once or twice: they happen to be really interested in or good at some aspect of the discipline that suddenly becomes popular, and they are able to capitalize on that. Scott has been better than lucky; he has been proactive. He has been able to foresee upcoming shifts in the industry, and more importantly, he has been willing to innovate. His vision and adaptability have made him a mainstay in an industry that all too often turns on a dime.


Scott cites me as a mentor, but I think our mentoring relationship goes both ways. I can’t count the number of productive, energizing conversations we’ve had over the years. Most of them have had one central theme, one vital to anyone looking to be more than they are at this moment: What will the future look like, and how do we solve problems that are worth solving? With this book, Scott has distilled those ideas into a useful, easily readable guide to anyone in any industry.


The lessons Scott has learned and the skills he has perfected are about much more than just taking pictures. His thoughts on growth, change, risk, and perspective are the result of years of hard work and firsthand experience. Though his journey has been unique, the conclusions he has reached are broadly applicable. Whether you are a photographer or a personal trainer, a veterinarian or a restaurateur, we all struggle with growing our careers, envisioning the future, and developing the focus and skill necessary to make that future our reality.


Well Organized

15 Empowering Simple Chapters

Download Ready

Well Written with Great Light Humor

Easy to Read

Great Storytelling Format For Easy Read

“The Success Stories in Camera Focus are Compelling and Inspiring. It’s a Must-Read for Entrepreneurs with ADHD”

Dan Sullivan -
Founder of Strategic Coach


What does your eyes see that your mind is trying to focus on? Camera Focus will become the book you need to help you super-charge your focus, productivity, and success. Come along with me now, and we’ll see what develops.

Chapter Overview

Camera Focus is a book for anyone who feels unable to reach the next level—or unable even to focus long enough to decide what the next level is. It is for anyone who is frustrated by a lack of growth. It is for anyone who is looking to cut through the noise of the modern career counseling industry and get right to the heart of the matter. While it may be especially resonant for creative professionals or people with ADHD.

What Our Readers Say

A few reviews from the most trusted voices in the business.

What’s Your FOCUS?

Camera Focus is a business book for people who might get bored on page three of most business books, a lifestyle guide for people who shy away from “self-help,” and a memoir for anyone tired of finding inspiration but little practical advice in the life stories of others.

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Camera Focus

As you read this book, I would like you to begin imagining the future you want for yourself. Think about how you would feel in that future—how you would fill your days and what would occupy your attention. The image may be dim or a little bit fuzzy at first, like the blobs and blurs that initially appear in a freshly-snapped Polaroid, but be patient. Come along with me now and we’ll see what develops.
Scott Proposki - Author of Camera Focus & CEO of Photos In A Minute, LLC
Scott Proposki

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